New Year, Renewed Excitement!
Have you noticed that there is excitement in the air at events that occur in January? That was definitely the case at the South Holland Business Association’s (SHBA) meeting on January 28, 2016. Members and guests seized the opportunity to mix and mingle while enjoying a tasty buffet of pasta, beef, salad, roasted potatoes, and mixed veggies catered by Jimboo’s and sponsored by Sherwin Williams Credit Union.
Everyone listened intently when Stephanie L. Walters, Constant Contact Authorized Local Expert & Core Certified Solution Provider at Blue Top Marketing, Inc., shared her marketing expertise on how we can “Look Great in the Inbox.” Stephanie presented examples of “Seven Don’ts of Email Design” and offered helpful tips that can help businesses and organizations create email messages that keep the reader’s interest, look good, and are effective. Here are some of awesome tips that she shared:
- Don’t forget branding – Include your brand in your email and make sure that it is consistent across your website and social media platforms.
- Don’t use hard to read fonts – Use sans serif fonts because they are easier to read and only use two different fonts in your message.
- Don’t use too many colors – Make sure that background colors and font colors are easy to read and don’t clash.
- Don’t be disorganized – Use one column for ease of readability and put your “call to action” near the top of the message in case people don’t scroll down.
- Don’t forget the images – 82% of the time, readers look at posts when an image is included.
- Don’t forget to make it sharable – Include a share button so readers can share your email message and explicitly ask them to share it.
- Don’t ignore mobile users – People are using smart phones to check email messages so keep this in mind when you format your email messages.
If you want more marketing tips or to get a copy of her slide presentation, contact Stephanie at 708-808-0258 or email@example.com. Stephanie also offers FREE lunch and learn marketing workshops on the second Tuesday of the month at 11:30 a.m. at MB Financial Bank. (Bring your own lunch.) Make sure you are on Stephanie’s mailing list so that you can get the details.
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Although we are in the month of February, it’s not too late to make some resolutions. Here are some resolutions for business leaders:
- Practice what you preach – You never know when you are being watched so make sure that your actions match your words.
- Develop yourself and your staff – Offer and take advantage of training opportunities, share and seek resources to increase your effectiveness, be a mentor or get a mentor.
- Welcome new ideas – Seek input and associate with people from diverse backgrounds and with different points of view.
- Delegate – Loosen the reins so that others can learn and you can have more time to focus on other things.
- Learn something new – Take a continuing education course, learn about new technology, explore a new language, or try a new process for doing things.
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Submitted By Cassandra Griffin